Building & scaling health brands from vision to revenue. 10+ years leading e-commerce strategy, brand design, social content, and marketplace growth for Healthy Mood Ltd — a UK supplements brand I built from the ground up.
I've built and grown two health supplement brands from the ground up — every creative decision, every platform launch, every product line: mine. Here's the full picture.
UK-manufactured vitamins & supplements across 20+ product categories. A full-stack e-commerce brand offering B2C direct sales, B2B wholesale, white label, and private label services. Worldwide shipping with letterbox-fit packaging. Every pixel and product decision is mine.
Active across 6 channels: Shopify, Amazon UK, eBay, TikTok Shop, Temu, and Ankorstore. A new premium eco paper tube product line is launching now across all channels.
A second brand I created to capture the entry-level supplement buyer — quality British vitamins at accessible price points. Designed to broaden the customer acquisition funnel and grow the overall Healthy Mood ecosystem.
Distinct brand identity, separate store, and independent content strategy — all built and managed by me alongside the flagship brand.
Healthy Mood Ltd was founded in Manchester in 2015. I built everything — from registering the company and sourcing UK manufacturers, to designing the website, writing every product description, creating the packaging, and managing every marketing channel.
What started as a single online store grew into a multi-channel, multi-brand operation spanning 7 platforms with 20+ supplement categories, B2B wholesale services, and a new premium eco packaging line in development.
In 2020 I was promoted to E-Commerce Business Development Director — leading digital strategy, product development, AI tools adoption, and the launch of new brands and channels.
Every channel built, launched, and managed by me — each with its own strategy, content, ad campaigns, and performance targets.
The latest evolution of Healthy Mood — a premium eco-packaging product line launching imminently across all channels.
I designed everything about this new line — the packaging form, label artwork, brand creative, social content, and launch campaign. A premium eco paper tube format that's bold, vibrant, giftable, and sustainable. Listing simultaneously on Shopify, Amazon, TikTok Shop, and Ankorstore.
Multi Complex Gummies · Paper Tube
Vibrant pink tube for the beauty supplement range. Label design, formula positioning, and visual identity all created by me.
Capsules · Paper Tube
Bold orange tube for the omega range. Photography, label artwork, and campaign content produced in-house.
Premium Capsules · Paper Tube
Rich purple tube for the premium coconut oil supplement. Full creative suite including social templates ready to deploy.
Built over 11 years running a real e-commerce business — not a course, not a side project. Every skill below was earned at scale, across live channels, with real revenue on the line.
Full-stack online retail — store builds, marketplace management, product listings, CRO, inventory, and fulfilment strategy across all major UK and global channels.
Amazon PPC campaign setup and management, keyword strategy and listing SEO, A+ Content creation, ad spend optimisation, and ROAS analysis across platforms.
End-to-end brand identity: logo, label design, eco packaging (paper tubes), product photography direction, and full visual campaign assets — all produced in-house.
Full content lifecycle from strategy and storyboarding to production, editing, and scheduling across Instagram, TikTok, Facebook, and YouTube — B2C health niche.
Completing MSc in Artificial Intelligence at the University of Hull. Certified in Prompt Engineering and Microsoft Azure (AZ-900). Early adopter of AI tools in daily e-commerce operations — content, marketing, and workflow automation.
Active B2B operations via Ankorstore and direct white label / private label services. Trade buyer negotiation, MOQ strategy, stockist relationship management, and wholesale portal management.
Growth strategy, competitor research, sales data analysis, KPI reporting, and conversion rate optimisation. Built dashboards to monitor cross-channel performance in real time.
Fluent in English and Russian; native Latvian speaker. Enables confident communication with UK customers, Eastern European suppliers, and international wholesale partners.
End-to-end product development — UK manufacturer sourcing, formulation, labelling compliance, and packaging. HACCP Level 2 and Food Safety Level 2 certified. Inside Amazon FC operations experience.
A career that goes beyond job titles — every role shaped the brand you see today.
Leading full e-commerce operations, website development, Amazon performance, marketing strategy, social media, product development, and digital branding. Driving company-wide growth across 7 platforms and 2 brands.
Completed a 3-month Amazon fulfilment centre contract — starting as a packer and rapidly advancing to process problem-solver. Gained invaluable first-hand knowledge of Amazon's logistics operations at scale, directly informing how I manage my Seller Central account and fulfilment strategy today.
Founded Healthy Mood Ltd and built the entire e-commerce operation from zero. Orchestrated company-wide strategy, implemented reporting systems, developed cost-effective marketing, and built the scalable multi-channel infrastructure the business runs on today.
Managed online marketplace operations, developed promotional campaigns, and oversaw order processing and inventory management across e-commerce channels.
Bookkeeping, accounting documentation, report preparation, and financial data analysis. Built strong analytical foundations that underpin today's data-driven e-commerce approach.
Academic credentials that back 11 years of hands-on commercial experience.
I'm currently exploring new opportunities in e-commerce, brand management, digital marketing, and marketplace growth — in Manchester, London, or remote. With 11 years running a live multi-channel business, I bring real commercial experience, not theory.
I create, direct, and publish all social content for Healthy Mood and my personal brand — from TikTok short-form video to Instagram product photography and Facebook community management. All content is AI-assisted but strategically led and personally produced.